Commencement Date
29th January, 2023
Course Duration
6 Months
Program Fee
Rs 75,000 + GST
Batch
6th
About the Program
Digital Marketing and Analytics is crucial for development of a successful management professional. It is a critical skill for acquiring, managing and retaining customers in the dynamic online environment. Over the last few years consumer behavior has changed drastically and firms had to quickly adapt to these changes. Consumers today are vocal on online platforms forcing companies to maintain online presence. On the other hand, pure digital marketplaces have emerged where all marketing functions are conducted on the online platforms. These broad changes have led to emergence of digital marketing and analytics.
Participants will get exposure to the digital marketing and analytics through various practice exercise, hands-on-experiences of various digital marketing and analytical tools and best practices. The knowledge and skills gained from this executive development program will help future managers in forming digital marketing strategy in order to optimize digital marketing performance effectively.
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Who Should Attend
Key Highlights
CERTIFICATION FROM IIM KASHIPUR
On successful completion of the program, the students will receive a certificate of completion by Indian Institute of Management Kashipur.
HANDS ON EXPOSURE TO TOOLS & PLATFORMS
Get hands-on exposure to tools and platforms which are essential for digital marketing professionals. A capstone project will also be assigned to the participants.
WEEKEND ONLINE & INTERACTIVE CLASSES
Classes are held on weekends so that learning and work can be managed together and it's easy for working professionals to attend lectures.
LEARN FROM INDIA’S TOP FACULTY PANEL
Attend live sessions by top IIM faculty panel and renowned industry experts in the field of digital marketing.
INSIGHTS INTO DIGITAL MARKETING & ANALYTICS
This course is full of hands-on exercises to get an in-depth understanding of advanced techniques & tools that can help the participant to solve complex marketing problems in an easy and structured way.
COURSE DESIGNED FOR WORKING PROFESSIONALS
The program is designed for working professionals to maximize their practical learning through lectures, case studies, peer discussions, industry sessions, project work, business simulations and more.
CAMPUS VISIT
The program features on campus learning at IIM Kashipur at the end of the program to complement the online component of education.
BONUS MASTERCLASS SERIES
The Masterclass will showcase a selection of expert insights from industry leaders who will discuss the latest industry trends and digital marketing strategies.
About IIM Kashipur
The Indian Institute of Management Kashipur is set up with the mission to drive academic excellence using innovative teaching methods, promoting research and practice of sustainable leadership. The institute commenced operations in July 2011 with a vision to become, over the next 10 years, one of the top business schools in India developing leaders who can perform globally. The fraternity diligently follows the core values of mutual respect, lifelong learning, the pursuit of excellence, transparency, and integrity.
The flagship programmes of the institute are Master of Business Administration (MBA) and Master of Business Administration (Analytics) which are full time, two-year residential programmes. The rigorous educational curriculum tries to ingrain an enthusiasm for learning and the capacity to apply that information to real-life scenarios. The programme lays accentuation on all-round personality.
The institute also offers a two-year weekend Executive Master in Business Administration (MBA-WX) for working executives. Doctoral Programme – PhD and Executive Fellow Programme (EFPM) are the two doctoral programmes launched in 2015 and 2014 respectively. The faculty at IIM Kashipur represents one of the best mixes of academic and industrial experiences.
The 200-acre campus spreads loudness and cheers in the serene town of Kashipur, nested in the lap of Himalayas. The vibrant youth converging from across the country has lent life to and energized the beautiful campus. The institute brags of being situated in one of the densest industrialized districts in the nation with more than 180 ventures that have set up their plants in and around the region. This places the institution at a vantage moment when it comes to ‘Learning by Doing’ through regular industry interaction and live projects.
