Due to Covid19 Outbreak, Campus Visits are not mandatory until further notice.

Course description

Who Should attend & Course Pedagogy

Sportspersons, ex-players, current practitioners, and working executives of any function who plan to develop their future career in sports management would find the program quite stimulating and challenging. Preference is given to any graduate, with work experience, preferably in sports management.

Eligibility Criteria

Candidate with Bachelor's Degree in any discipline with a minimum of 50% marks or equivalent overall grade point average will be eligible to apply. Work Experience in the relevant field will be an added advantage.


Scholarship is available to the selected participants who had represented India at Asian / Commonwealth / Olympic events.

Course Pedagogy

Each course in the program is taught with the help of case studies, live corporate examples, and general discussions. Statistical software and online database resources is used wherever necessary. In order to provide greater industry insights, senior executives and eminent sports personalities are invited to share their experiences.The Programme engages faculty from IIM Rohtak, other IIMs, and several distinguished professors from International Universities.


On successful completion of the academic requirements of the two-year program, the students will be awarded ‘Executive Post Graduate Diploma in Sports Management’. IIM Rohtak alumni status will be awarded to all the students.

Assignments, Videos & Case Studies

Curated Course Syllabus

Term I

  • Sports Marketing
  • Operational and Supply Chain Issues in Sports Management
  • Organizational Behavior and Human Resource Management in Sports
  • Basics of Practical Sports Management/Workshops
  • Sports Statistics
  • Sociology of Sports & Athletics

Term II

  • Sports Medicine, Health & Nutrition
  • Advanced Sports Marketing
  • Sport Event Management
  • Sports Facilities Planning and Management
  • Information Technology in Sports
  • Sports Economics
  • Financial Reporting and Performance Measurement of Sports Organizations

Term III

  • Strategic Sports Communication
  • Sports Coaching Policy
  • Applied Sports Marketing Research
  • History of Academy based Institutions
  • Strategy, Planning, and Implementation in Sports

Term IV

  • Sports Kinetics
  • Sports Psychology
  • Integrated Sports Marketing Communication
  • Financial Management for Sports Organizations
  • Sports Merchandise Manufacturing
  • Construction and Maintenance of Sports Facilities and Related PPP Models
  • International Sports Management

Term V

  • Maintenance and Marketing of Sports Museums
  • Government and Sports: Policies and its Implications
  • Sports Entrepreneurship
  • Digital Marketing
  • Elite Athletes, Manpower and League Management
  • Management of Multi-disciplinary Mega Sporting Events
  • Sports Merchandise Retailing
  • Law, Ethics, and Compliance in Sports

Term VI

  • Data Analytics in Sports
  • Project Finance
  • Negotiation and Conflict Resolution
  • Leadership and Team Management in Sports
  • Contemporary Issues in Sports

Program Fees

For Indian Residents

Rs. 715524*

* Pay in installments
* Also, the participants will have to pay separately for In-Campus Module fees, boarding, and lodging facilities.
* Bank loan available

About the institute


  • IIM Rohtak received IDA Education Best B School Award in Research and Innovation by India Didactics Association in the year 2018.
  • IIM Rohtak is recognized by Knowledge Review Magazine as the Best B School for Financial Studies in India, 2018.
  • IIM Rohtak stood 5th in Research and Professional Practices in Management Category among all IIMs and ranked overall 27th in the Management category in NIRF India Rankings 2018
  • The Indian Institute of Management Rohtak and the California State University at Fullerton signed an agreement in March 2013 to cooperate and work together in achieving the academic and organizational goals of the two institutions. In pursuit of these goals, JIM Rohtak and the California State University will promote academic exchange and cooperation between the two parties and facilitate the exchange of faculty members, faculty research workshops conferences, joint research/project guidance and exchange of students.
  • IIM Rohtak library has a rich collection of business and Management Subjects, along with this it also covers the reference collection by adding, Dictionaries on different subjects, encyclopedias, yearbooks, reports, etc.

Indian Institute of Management Rohtak is the IIM established by the Ministry of HRD, Government of India by IIM Act 2017. IIM Rohtak is an institute of national importance as per Ministry of HRD, Government of India.

Established in 2009, Indian Institute of Management Rohtak is a benchmark for top management education in India with a vision to become a global leader in due course. The institute has an enlightened and progressive leadership, acclaimed faculty members, extensive infrastructure and robust teaching pedagogy in place. It continues to impart knowledge in the management domain with a unique cross-functional perspective to prepare future leaders who can manage and create powerful organizations. To realize the vision of the Institute, IIM Rohtak is providing world-class education in management not only through full-time and regular programmes but also through various long duration and short duration programmes. Located within the National Capital Region (NCR) of India, IIM Rohtak is 90 minutes from Delhi international airport. The state-of-the-art campus spread over an area of 200 acres is strategically located on National Highway - 10 and is well connected to Delhi.

IIM Rohtak has been ranked amongst the top five IIMs in research. Institute offers a dynamic environment for high-quality research in all functional areas of management that will benefit various segments of the business and society.

Start Your Application

  • I have read the details and eligibility criteria for admission to the program, that I am applying for.

  • I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.

  • I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.


Career Assistance


Corporate Prices / Plans

No. of Nomination
2 to 5
6 to 10
11 to 20
21 and above
Contact the team


EMI Options / Plans

Rs. 715524 + 18% GST
Rs. 715524 + 18% GST
Rs. 10212 Monthly
Rs. 10212 Monthly
Rs. 10212 Monthly
Down Payment for Course is 8000 + 18% GST
Please Note
  • Processing Charges may be applicable as per bank rules.

  • 10% down payment of the course fees shall be paid to Nulearn.

  • No loan facility is available for foreign students.

  • Click here to apply by loan. (loan partner propelld)


Register Now


give your career a boost

Relevant Courses