Course description
About the Course
This one-year (12 months) course in the Advanced General Management program offered by the Indian Institute of Management Ranchi is designed to help participants improve their managerial, leadership and decision-making skills across all aspects of management. The participants will develop a mindset for innovation and application of modern management principles to real world business problems.
Today‘s dynamic business environment poses severe challenges for managers in adapting to the requirements of the marketplace given the convergence between industries which makes the boundaries to be blurred. Simultaneously disruptions through newer business models and technologies are creating unique opportunities and challenges for managers. An entrepreneurial mindset is a necessary imperative to drive innovation in all functional areas of management. The one-year Advanced General Management course provides a toolkit for working professionals to upgrade themselves and to prepare for adapting to the ever-changing needs of the environmental landscape. This certification would enhance the decision-making and leadership skills of the participants.
Along with developing core general management principles, this course will:
- Boost entrepreneurial skills
- Develop analytical skills
- Enhance risk assessment and management capabilities
- Develop skills to undertake digital transformation
The interactive teaching methodology would enable the development of competencies and capabilities that would fast track personal and professional growth.
Key Highlights
PG CERTIFICATION FROM IIM RANCHI
IIM RANCHI EXECUTIVE ALUMNI STATUS
FULLY INTEGRATED MANAGEMENT PROGRAM
MODULE ON ENTREPRENEURSHIP
360 DEGREE APPROACH TO MANAGEMENT
WEEKEND LIVE & INTERACTIVE CLASSES
EXPERT FACULTY PANEL
4 DAYS IIM RANCHI CAMPUS VISIT
Course description
Who Should attend & Course Pedagogy
- People and/or Functional Managers poised for career Growth
- Business Heads and Leaders seeking to gain structured knowledge of business management
- Entrepreneurs and business owners who desire to gain practical skills across different management areas
ELIGIBILITY
- For Indian Participants – Graduates or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Minimum of 3 years of work experience.
COURSE PEDAGOGY
The delivery would comprise a judicious mix of live virtual lectures, discussions, case studies, and experience sharing through peer discussions. The course design is oriented to facilitate learning through the association of the various management concepts and their application in the business world. Across different modules, participants may be encouraged to apply or relate their in-class learning to live situations at work, peer learning therefore would be a key pillar of the process. Take-home projects may be assigned in certain modules.
ASSESSMENT CRITERIA
The Evaluation criteria as deemed appropriate will be decided by the subject-wise Faculty Members depending upon the requirements of the subject. The methodology includes online assignments, case analysis, class participation, and any other component as decided by the respective course faculties. A minimum of 75% attendance to the Live Sessions is a prerequisite for the successful completion of this course. The course may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning to actual organizational decision-making scenarios. The participants will have to secure the minimum pass marks in the respective evaluation component
Certification Criteria:
- Participants who successfully complete the academic requirements and satisfy the requisite attendance criteria, will be awarded a certificate of completion.
- Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate.
- Any participant who is neither able to clear the evaluation criteria nor satisfies the requisite attendance criteria, will not receive any certificate.
Assignments, Videos & Case Studies
Curated Course Syllabus
Module 1: Mathematics and Statistics for Business
- Basic Mathematics for Business-Functions and Graphs
- Basic Mathematics for Business-Calculus
- Application of Calculus for Decision Making
- Judgment and Decision Making
- Probability and Statistics for Decision Making
- Optimization Technique
- Descriptive Statistics
- Probability for Decision Making
- Understanding Probability Distributions
Module 2: Economics for Managers and Managing in the Macro Business and Legal Environment
- Philosophical Root of Modern Business
- Introduction to Micro and Macro Economics
- Dynamics of Factor and Product Market
- Supply, Demand, and Price Dynamics of the Markets
- Indian Economy: Overview and Contemporary Trends
- Dynamics of Labour Market Environment
- Implication of Money, Banking, and Government Budget
- Managing Patents, Copyrights and IPRs
- Managing Political Ties
Module 3: Managing People and Behavioral Issues in Organization, Leadership and Corporate Accountability
- Understanding Self
- Understanding Group Behavior
- Managing Group Dynamics
- Leadership and Organizational Development
- Managing People Performance
- HR Analytics
- Organization Learning
- Managing Cross Culture Environment
- Art of Negotiation
- Corporate Governance and Corporate Accountability
- Managing Fiduciary Relationships and Duties
- Board and Its Ethical Sensitivity
Module 4: Financial and Risk Management
- Financial Statement Analysis
- Valuation of Bonds and Shares
- Capital Budgeting Decisions
- Complex Investment Decision
- Risk Analysis in Capital Budgeting
- Financial and Operating Leverage
- Understanding Annual Reports
Module 5: Marketing Management
- Introduction to Marketing Management
- Marketing Mix
- B2B and B2C Marketing
- Product and Brand Management
- Sales and Distribution Management
- Retail Marketing Management
- Pricing Models and Strategies
- Exploring Digital Marketing Landscape
- Designing Social Media Marketing
Module 6: Consumer Behaviour and Marketing Research
- Understanding Consumer Life Cycle
- Exploring and Analyzing Consumer Behaviour
- Introduction to Market Research
- Qualitative Tools and Techniques in Market Research
- Quantitative Tools and Techniques in Market Research
- Experimental Methods in Market Research
Module 7: Analytics for Decision Making and Digital Transformation
- Predictive Analytics
- Business Value of Business Analytics
- Understanding (Big) Data Source and Generation
- Visual Data Analytics Using Tableau
- Hands-on Predictive Analytics
- Digital Disruption & Strategies for a Digital Transformation
- Agile Business Transformation
- Digital Leadership
Module 8: Managing Operations and Supply Chain, Project Management, Service Operations Management
- Managing Operations
- Operations Strategy
- Six Sigma & Lean Management
- Supply Chain Management
- Supply Chain Analytics
- Project Planning and Execution
- Project Risk Management
- Project Control System
- Recognizing the Service Content in Organizations
- Understanding the Service Encounter
- Customer Factor and Formulating a Service Strategy
- Design, Plan, Operate and Manage a Service Organization
Module 9: Business Strategy, Corporate Strategy and Managing Entrepreneurial Ventures
- Introduction to Strategic Management
- Understanding the External and Internal Environment
- Generic Strategies and Competitive Advantage
- Corporate Level Strategies
- Different types of Growth Strategies
- Understanding Business Models
- Business Model Innovation
- Customer Centricity and Design Thinking
- New Product/ Service Development Process
Module 10: Strategic Change and Transformation, and Design Thinking and Innovation Management, Global Management
- Strategy Implementation
- Understanding Change, Renewal, Turnaround, and Transformation
- How Industries Change and Different Trajectories of Change
- Dynamic Capabilities and Managing Renewal in Organizations
- Creativity and Innovation Imperatives
- Managing Innovations- Collaborative and Disruptive
- Multinational and Global Strategies
- System Approach to Management
Module 11: Campus Immersion
- The campus module includes four days of immersion at IIM Ranchi campus. The interaction with the whole IIM Ranchi family at campus offers an important value addition to holistic learning. The campus visit would provide a vibrant classroom participant centered learning environment and one-to-one interaction with the faculty in and outside the classroom. Through a multi-pedagogical interaction at the campus, the participants will derive additional values in terms of complex and innovative skills in strategic leadership, creating organizational rhythm, team building leadership, and managing personal and project finance. In addition, the participants will be exposed to contemporary topics on Generative AI and the evolving legal environment in India and their impact on organization and business
Program Fees
For Indian Residents
Rs. 1,90,000 + GST*
Tenure
Deadline
Amount (INR)
1st instalment
Immediate Payment
Rs. 30,000 + GST*
2nd Instalment
10 September 2024
Rs. 40,000 + GST*
3rd Instalment
10 October 2024
Rs. 30,000 + GST*
4th instalment
10 December 2024
Rs. 50,000 + GST*
5th instalment
10 January 2025
Rs. 40,000 + GST*
6 Months No Cost EMI
Starts from
Rs. 28334 + GST*
For International Students
USD 2,800
*Executive Alumni Status (Optional) Rs. 10,000 + GST* (Directly payable to the Institute)
*An additional charge is payable towards boarding charges at IIM Ranchi for the on-campus immersion session.
*Application fees of Rs. 2000/- to be paid at the time of registration.
*An additional charge is payable towards boarding charges at IIM Ranchi for the on-campus immersion session.
*Application fees of Rs. 2000/- to be paid at the time of registration.
* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
Course Certificate
Earn Certification After The Successful Completion Of The Course
Click to enlarge
Program faculty members
Learn from the best
Prof. Santosh Kumar Prusty
Program Director
Prof. Santosh Kumar Prusty is currently working as Assistant Professor in Strategy & Entrepreneurship at Indian Institute of Management Ranchi....
Prof. Mayank Jyotsna Soni
Program Director
She is a PhD from IIM Ahmedabad. Prior to this, she completed her PG in commerce from Awadhesh Pratap Singh University Rewa, M.P. She has nearly 10...
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About the institute
IIM Ranchi
The ninth Indian Institute of Management was established at Ranchi in 2009. This was made possible with the extensive support of the Indian Institute of Management Calcutta and the Government of Jharkhand, working under the guidance of Ministry of Education, Government of India.
We aim at creating efficient managers and business leaders. We strive to ensure that our students develop the right skills required to sustain and grow in any organization. An equal weight is also given on developing the right values and attitude in students to help them sail through times of trial and turbulence. We pay keen attention towards cultivating a winning spirit, which is why they are encouraged to participate in standard competitions on all platforms. At the same time, we also take efforts in preparing the students for the future by teaching courses on emerging trends and areas like neural networks, analytics and energy management.
Thus IIM Ranchi prides itself in its carefully designed curriculum, a values-oriented approach and a holistically nurturing environment. Our programs are aimed at grooming students to enable them to face challenges of the real world; to make them efficient leaders who are grounded and humble; to instil in them the quest for excellence and not just for achievement. Having said that, with a pool of immensely talented students, guided by the most competent and capable faculty, we are truly an institute with a difference.
Start Your Application
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I have read the details and eligibility criteria for admission to the program, that I am applying for.
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I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
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I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1
Rs. 1,90,000 + 18% GST
2
Rs. 1,90,000 + 18% GST
6 Months
Rs. 33,434 Monthly
9 Months
Rs. 24,295 Monthly
12 Months
Rs. 18,222 Monthly
Please Note
-
Processing Charges may be applicable as per bank rules.
-
No loan facility is available for foreign students.
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