Course description

Who Should attend & Course Pedagogy

  • People and/or Functional Managers poised for career growth
  • Business Heads and Leaders seeking to gain structured knowledge of business management
  • Entrepreneurs and business owners who desire to gain practical skills across different management areas


  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Minimum of 2 years of work experience.


The delivery would comprise a judicious mix of live virtual lectures, discussions, case studies and experience sharing through peer discussions. The course design is oriented to facilitate learning through association of the various management concepts and its application in the business world. Across different modules, participants may be encouraged to apply or relate their in-class learning to live situations at work, peer learning therefore would be a key pillar of the process. Take-home projects may be assigned in certain modules.


Evaluation methodology is the discretion of the faculty. The methodology includes online exams, case analysis, class contribution and any other component as decided by the respective course faculties. A minimum of 75% attendance to the Live Sessions is a prerequisite for the successful completion of this course. The course may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning to actual organizational decision-making scenarios. The participants will have to secure the minimum pass marks in the respective evaluation components.


  1. Participants who successfully complete the academic requirements and satisfy the requisite attendance criteria, will be awarded a certificate of completion. 
  2. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate. 
  3. Any participant who is neither able to clear the evaluation criteria nor satisfies the requisite attendance criteria, will not receive any certificate.

Assignments, Videos & Case Studies

Curated Course Syllabus

Module 1 – Management and Business Economics

  • Introduction to Management
  • Managerial Economics
  • Macroeconomics
  • Business Environment

Module 2 – Business Analytics

  • Business value of business analytics
  • Understanding (Big) data source and generation
  • Visual data analytics using Tableau
  • Predictive analytics
  • Hands-on Predictive Analytics using Rattle

Module 3 – Financial and Risk Management

  • Financial Statement Analysis
  • Valuation of Bonds and Shares
  • Capital Budgeting Decisions
  • Complex Investment Decision
  • Risk Analysis in Capital Budgeting
  • Financial and Operating Leverage

Module 4 – Social Media Marketing and Web Analytics

  • Exploring Digital Marketing Landscape
  • Fundamentals of SEO and SEM
  • Designing Social Media Strategy
  • Social Media Analytics

Module 5 – Marketing Management

  • Introduction to Marketing Management
  • Consumer Behavior & Market research
  • Business to Business Marketing
  • Brand Marketing Management
  • Retail Marketing Management

Module 6 – OB and HRM

  • Organization Behavior- Self and Team
  • Leadership and Organizational Development
  • Managing People Performance
  • HR Analytics

Module 7 – Strategic Management

  • Introduction to Strategic Management
  • Generic Strategies and Understanding of Business Models
  • Competition and Competitive advantage
  • Global Strategy & Internationalization
  • Culture, Ethics, Leadership

Module 8 – Operations and SCM

  • Operations Strategy
  • Project Management
  • Six Sigma & Lean Management
  • Supply Chain Management

Module 9 – Entrepreneurship

  • Opportunity Identification and Assessment
  • Business model
  • Business strategy-finance, HR, marketing and IT

Module 10 – Design Thinking and Innovation

  • Innovation Imperatives
  • Customer centricity and design thinking
  • New Product/ Service Development Process
  • Managing Innovations- Collaborative and Disruptive

Module 11 – Industry Application and Valedictory

  • This program includes one on-campus visit of 5 days at the end of the course. Attendance to the On-Campus Component is mandatory for all participants of this course.

Program Fees

For Indian Residents

Rs. 1,70,000 + GST*

Amount (INR)
1st instalment
On Selection
Rs. 30000 + GST*
2nd Instalment
20 February 2023
Rs. 40000 + GST*
3rd Instalment
10 April 2023
Rs. 30000 + GST*
4th instalment
20 June 2023
Rs. 40000 + GST*
5th instalment
20 August 2023
Rs. 30000 + GST*

For International Students

USD 3500

*EMI Plan varies from case-to-case basis.
*Executive Alumni Status (Optional) Rs. 10,000 + GST* (Directly payable to the Institute)
*An additional charge is payable towards boarding charges at IIM Shillong for the on-campus immersion session.
*Application fees of Rs. 2000/- to be paid at the time of registration.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.

Course Certificate

Earn Certification After The Successful Completion Of The Course

Post Graduate Certification in Advanced General Management
Click to enlarge

Program faculty members

Learn from the best

DP Goyal
Prof D P Goyal
PhD - Kurukshetra University

Prof D P Goyal, Director, IIM Shillong, is an internationally acclaimed academician and researcher. He carries over three decades ...

Dr. Vibhas Amawate
PhD - IIM Kashipur

An alumnus of Hindu College, Delhi University, and a MBA. He completed his doctoral studies from IIM Kashipur.

Extensive experience of more...

Achinta Kr. Sarmah
Dr. Achinta Kr. Sarmah
Asst. Prof. (Decision Science and Operations Research)

Born and brought up in a village at the banks of the Brahmaputra river, Prof. Sarmah accepts life as a journey in search of truth and it’s manife...

Ashutosh Murti
Dr. Ashutosh Murti
Asst. Prof. (Human Resources and Communications)

Dr. Ashutosh Murti holds Master and Doctor of Philosophy from School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai. P...

Atul Mehta
Dr. Atul Mehta
Asst. Prof. (Macroeconomics, Indian Economy, International Economics, Development Finance)

Atul Mehta is a member of Economics & Public Policy area at IIM Shillong. He holds M.A. degree in Economics from Devi Ahilya University Indore ...

Basav Roychoudhury
Prof. Basav Roychoudhury
Prof. (Information Systems & Analytics)

Ph.D (Computer Science and Engineering), Tezpur University.His areas of interest include mobile computing – protocols and security, enterprise sy...

Bidyut Jyoti Gogoi
Dr. Bidyut Jyoti Gogoi
Asst. Prof. (Marketing, Retail Management, Business Research, Marketing Research)

Tilak Maharashtra Vidyapeeth, Ph.D. (Management), 2010. Management, Tezpur University, MBA, 1998. Bangalore University, BE (Civil Engineering), 199...

Debasisha Mishra
Dr. Debasisha Mishra
Asst. Prof. (Strategic Management and Business Planning)

Dr Debasisha Mishra has very high credentials in educational qualification. His academic qualifications are provided below. Ph.D. (Department of In...

Gurpreet Kour
Dr. Gurpreet Kour
Asst. Prof. (Marketing Management)

Gurpreet Kour specializes in the area of Marketing and communications. Her current teaching responsibilities include Marketing Management, Integrat...

Kailash Choudhary
Dr. Kailash Choudhary
Asst. Prof. (Operations and Quantitative Techniques)

Kailash Choudhary is currently working as an Assistant Professor in the Operations Management and Quantitative Techniques area at IIM Shillong. He ...

Mousumi Bhattacharya
Dr. Mousumi Bhattacharya
Associate Prof. (Finance and Control Area)

Mousumi Bhattacharya is an Associate professor in finance whose research interest spans the field of FINTECH and Financial Services, Mergers & ...

P. Murugan
Dr. P. Murugan
Asst. Prof. (Organizational Behavior and Human Resources)

Dr. P. Murugan is working as an Assistant Professor at Indian Institute of Management Shillong. Previously he was with University of Hyderabad (UoH...

Naliniprava Tripathy
Prof. Naliniprava Tripathy
Prof. (Finance & Accounting)

Prof. Naliniprava Tripathy is currently Professor in the area of Finance & Accounting at IIM Shillong. Prior joining to IIM Shillong, she was a...

Neelam Rani
Dr. Neelam Rani
Associate Prof. (Finance)

Dr. Neelam Rani is an Associate Professor in the area of Finance. She is a Fulbright Scholar. She holds PhD from the Department of Management Studi...

Parijat Upadhyay
Dr. Parijat Upadhyay
Associate Prof. (Information Systems)

Dr. Parijat Upadhyay has rich experience of teaching and research in the domain of Information Systems and Supply Chain Management. An alumnus of S...

Pradeep Kumar Dadabada
Dr. Pradeep Kumar Dadabada
Asst. Prof. (Information Systems & Analytics)

Ph.D. (CS), Institute for Development and Research in Banking Technology (IDRBT), Hyderabad, Telangana /University of Hyderabad, Hyderabad, Telanga...

Pradip H Sadarangani
Prof. Pradip H Sadarangani
Prof. (Marketing Strategy, Consumer Behavior)

SDA Bocconi University Bocconi School of Management, Milan, Italy International Teachers Program, 2009. IIT Bombay SJM School of Management Doctor ...

Prasanta Kr Chopdar
Dr. Prasanta Kr Chopdar
Asst. Prof. (Marketing)

Prasanta Kr.Chopdar is an Assistant Professor in Marketing at Indian Institute of Management Shillong. His teaching interests are in the subject ar...

Pratap Chandra Mandal
Dr. Pratap Chandra Mandal
Asst. Prof. (Marketing)

Doctor of Philosophy (Indian Institute of Technology, Kharagpur). Masters in Business Administration (Indian Institute of Technology, Kharagpur). B...

Ridhi Arora
Dr. Ridhi Arora
Asst. Prof. (Organizational Behavior and Human Resource Management)

Dr. Ridhi Arora is a faculty in the area of Organizational Behavior and Human Resource Management (OB & HRM) at the Indian Institute of Managem...

Rohit Dwivedi
Dr. Rohit Dwivedi
Associate Prof. (Behavioral Science & Qualitative Research Methods)

An M.Psy. and D.Phil. (Psychology) from the Center for Advanced Study in Psychology, University of Allahabad.


Rohit Joshi
Dr. Rohit Joshi
Associate Prof. (Operations Management and Quantitative Techniques)

Rohit Joshi is currently working as an Associate Professor in the Operations Management and Quantitative Techniques area at IIM Shillong. He is a F...

Salman Ali
Dr. Salman Ali
Asst. Prof. (Strategic Management)

Dr Salman Ali completed his PhD in Strategic Management and International Business from Indian Institute of Management Ahmedabad in 2015 and B.Tech...

Sanjeeb Kakoty
Dr. Sanjeeb Kakoty
Associate Prof. (Sustainability and Liberal Studies)

Sanjeeb Kakoty was born and educated in Shillong. After Post Graduation in history, he did a PhD in the history of technology from NEHU and complet...

Sanjita Jaipuria
Dr. Sanjita Jaipuria
Asst. Prof. (Operations and Quantitative Techniques)

M.Tech in Industrial Engineering and Management from IIT Kharagpur. Completed Ph.D. in broad area of supply chain, from the Department of Mechanica...

Sanjoy Mukherjee
Dr. Sanjoy Mukherjee
Associate Prof. (Sustainability and Liberal Studies)

Sanjoy Mukherjee (58), a Mechanical Engineer from Jadavpur University Kolkata, Sanjoy Mukherjee did his post-graduation in Management from IIM Calc...

Sharad Nath Bhattacharya
Dr. Sharad Nath Bhattacharya
Associate Prof. (Finance and Control)

Sharad Nath Bhattacharya is a post-graduate in finance and holds a Ph.D. from the University of Calcutta. An order of merit winner at the Universit...

Subhadip Mukherjee
Dr. Subhadip Mukherjee
Asst. Prof. (Economics & Public Policy)

Fellow Programme in Management (PhD)-Economics and Social Science Area, Indian Institute of Management Bangalore (IIMB), 2015. M.Phil. in Economics...

Vibhas Amawate
Dr. Vibhas Amawate
Associate Prof. (Marketing )

Dr. Vibhas Amawate has around two decades of academic and corporate experience. He has taught on a range of areas of marketing, with specialization...

Vishakha Bansal
Dr. Vishakha Bansal
Asst. Prof. (Finance & Control) Corporate Finance (Taxation and Capital Structure), Faculty of Management Studies, University of Delhi. UGC Net -JRF. M.Com (Finance majors...

About the institute


    • Located in the green contours of North Eastern part of the country, IIM Shillong which commenced operations in 2008, remains committed to its goal of excellence in management education and research so as to evolve into a nationally and internationally recognized educational institution.
    • Besides high quality standards and academic rigor, which are considered as the hallmark of an IIM, in IIM Shillong there is also emphasis on the ever growing significance of sustainable development and business practices.
    • The Institute strives to impart to its students ethical values, compassionate behavior, and concern for society.
    • To ensure a holistic management education and to help the graduates grow into innovative leaders of the future, the Institute provides opportunities outside the classrooms as well, be it industrial interactions, sports competitions, cultural activities or entrepreneurial pursuits.

Indian Institute of Management Shillong (IIM Shillong or IIM-S) is a public, fully autonomous management institute in the city of Shillong, Meghalaya. It was the seventh Indian Institute of Management to be established in India.

IIM Shillong offers postgraduate, doctoral, and executive programmes in management education, and Management Development Programmes (MDPs) spanning different streams of management. Located in the green contours of North Eastern part of the country, IIM Shillong which commenced operations in 2008, remains committed to its goal of excellence in management education and research so as to evolve into a nationally and internationally recognized educational institution. Besides high quality standards and academic rigor, which are considered as the hallmark of an IIM, in IIM Shillong there is also emphasis on the ever growing significance of sustainable development and business practices. The Institute strives to impart to its students ethical values, compassionate behaviour, and concern for society.

IIM Shillong was ranked 24th among management schools in India by the National Institutional Ranking Framework (NIRF) in 2019 and 10th in India by Outlook India's "Top Public MBA Institutions" of 2020. IIM Shillong is a member of the Association to Advance Collegiate Schools of Business (AACSB International).

Start Your Application

  • I have read the details and eligibility criteria for admission to the program, that I am applying for.

  • I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.

  • I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.


Career Assistance


Corporate Prices / Plans

No. of Nomination
2 to 5
6 to 10
11 to 20
21 and above
Contact the team


EMI Options / Plans

Rs. 1,70,000 + 18% GST
Rs. 1,70,000 + 18% GST
Rs. Monthly
12 Months
Rs. 16700 Monthly
Down Payment for Course is 17,000 + 18% GST
Please Note
  • Processing Charges may be applicable as per bank rules.

  • No loan facility is available for foreign students.


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