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Executive Development Program Digital and Social Media Marketing

Executive Development Program in Digital and Social Media Marketing

INSTITUTION

COURSE DURATION

COMMENCEMENT DATE

Sessions by Industry Experts

Course description

About the Course

In today's marketplace, organizations need effective and profitable digital and social media marketing strategies. From search marketing, Facebook, Instagram, LinkedIn, and YouTube, to blogs, forums, Pinterest and SnapChat, digital and social networks have dominated advertising landscape. While most of the major brands have a robust digital and social media presence, start-ups, SMEs and even individuals have started to build their own brand presence over digital platform. Hence, the importance of digital platforms can no longer be ignored in modern marketing. It's an integral component in almost all successful marketing strategies. With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end-to-end digital and social media expertise. Through, interactive sessions, hands-on-learning, capstone project, simulations, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies. Topics will include choosing appropriate platforms, creating effective and engaging digital content, implementation of digital and social media campaign, and investigating the success of campaign

Understand the concept of Digital and Social Media Marketing
Hands-on-practice on SEO and SEM
Website creation and website optimization
Understanding of GTM and UTM
Understand the concepts of Google Analytics and Google AdWords
Assess need for social media and select the right social media marketing channels
Use social media tools and platforms to design, manage, and optimize social media campaigns to promote growth
Creation Ad over Facebook, LinkedIn, YouTube, Instagram, and Twitter
Determine and use key metrics for evaluating the success of digital campaign
How to develop targeted content to spark dialogue with various social communities
Customer relationship management using digital platforms

Key Highlights

CERTIFICATION FROM IIM VISAKHAPATNAM
WEEKEND ONLINE & INTERACTIVE CLASSES
 INDIA’S TOP FACULTY PANEL
SIMULATION EXERCISES
GOOGLE ADS CERTIFICATION + GOOGLE ANALYTICS
MODERN DIGITAL MARKETING CONCEPTS COVERED
MASTERCLASS SERIES WITH INDUSTRY EXPERTS
CAPSTONE PROJECT

Course description

Who Should attend & Course Pedagogy

Working Professionals from any domain
Sales & Marketing Professionals
Entrepreneurs/Directors/Owners
Social Media Managers/Digital Marketing Managers
Business Analysts

Eligibility

For Indian Participants – Graduates or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country

Pedagogy and Assessment

Course will be taught through live lectures delivered on the online platform.
Academic assessment will be conducted through hands-on practices and simulation exercises during the program.
The participants will be assigned a Capstone project which will be part of end term assessment.
Course material is solely meant for enrolled participants and should not be distributed/shared elsewhere

ASSESSMENT CRITERIA

Evaluation scheme:

Evaluation Component	Type (Individual/Group)	Weightage
Class Participation	Individual	10%
Group Project	Group	40%
End-term Examination	Individual	50%

Note

Nulearn is the authorized admissions and technology partner for IIM Visakhapatnam, please visit the following link to verify: https://iimv.ac.in/about-eep/

Assignments, Videos & Case Studies

Curated Course Syllabus

Inauguration



Discussion on Course Outline
Introduction and Background
Capstone Project details
Quiz Details
Simulation details

Introduction to Digital and Social Media Marketing



Evolution
Terminologies
Importance and Scope of Digital and Social Media Marketing

Search Engine optimization



SERP
Black hat, white hat, and gray hat SEO
Keyword optimization

On-page SEO



Website optimization
Meta tag, H tag, Alt tag
Internal backlink
Sitemap
Robot.txt

Off-page SEO



Backlink
Article Submission
Blog Submission
Map Listing
Business Listing
Social Backlink

Search Engine Marketing



Banner Advertisement
Display advertisement
PPC
Bid and PPC calculation

Google AdWords



Account creation
Campaign creation
Campaign management
KPI's of successful campaign

Website Creation and Management



Google Analytics



Setting up an Account
Account Structure
Tracking and Reporting

Google Tag Manager



What is a Tag and what is GTM
Setting up GTM
GTM Structure
Types of Triggers
Advantages of GTM
Measuring campaign effectiveness

What is UTM?



Structuring UTM Parameter
Tracking with UTM Codes

Social Media Marketing



Defining Social Media Marketing
Elements of Social Media Marketing
Social Media Vehicles

Elements of Social Media Marketing Strategies



Social Media Mix
Social Media Campaign Management

Game of Like and Share



Facebook Marketing
Facebook Page creation
Facebook Marketplaces
Facebook Campaign
Facebook Ad Creation
ROI calculation

Linking Up for B2B



LinkedIn Marketing
LinkedIn Campaign
Personal Branding using LinkedIn
LinkedIn Ad Creation

Online Storytelling



Instagram marketing
Insta influencer
Instagram Ad Creation

Hashtag World



Twitter marketing
Twitter campaign
Twitter Ad Creation

YouTube Marketing



YouTube Marketing
Video Advertisement Creation

Contemporary Social Media Marketing Tools



WhatsApp Marketing
Snapchat Marketing
Reddit Marketing
Pinterest Marketing

Digital and Social Media Analytics



Text Mining
Analyzing Customer Reviews
Twitter Analytics
Sentiment Analysis and Exploring
Consumer Emotions
Social Network Analysis
Viral Marketing
Selection of Optimal Channel for Advertisement

Affiliate Marketing



Influencer Marketing



Blogger Outreach



Online Aggregator



Content Marketing



Email/Catalog Marketing



Creative Creation
Email Campaign Management

Meme Marketing



Contextual Marketing



Digital and Social Media Marketing for B2B



Online CRM



Remarketing using Digital and Social Media

Project Presentation and Valedictory



Program Fees

For Indian Residents

Rs. 65,000 + GST*

Tenure

Deadline

Amount (INR)

1st instalment

Immediate Payment

Rs. 20,000 + GST*

2nd Instalment

15 April 2022

Rs. 25,000 + GST*

3rd Instalment

05 June 2022

Rs. 20,000 + GST*

6 Months No Cost EMI
Starts from

Rs. 10834 + GST*

For International Students

USD 1400

* Please note: 1% the loan processing fee needs to be paid at the time of applying the loan.

* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.

Course Certificate

Earn Certification After The Successful Completion Of The Course

Masterclass Series by Industry Experts

Topics subject to change as per availability

Facebook Ads

Facebook Ads is essential for digital marketers as it allows placement of ads on Facebook and Ins...

Linkedin Ads & Optimization

LinkedIn is a social media platform focusing on working professionals. The audience is often more...

Twitter Ads

Twitter Ads is a great way to advertise to the right audience using tailored audiences, specializ...

Quora Ad Manager

Quora is a Q & A platform. The advertisers can run ads on specific topics of their choice suc...

Creative Designing Using Bannersnack

Bannersnack is a design tool for creating professional looking designs for social media and displ...

Lead Automation Through Leadsbridge

Leadsbridge is an automation tool. It works as a glue between apps. E.g. sending your Facebook Ad...

Tools to be Used

Program faculty members

Learn from the best

Prof. Amit Shankar

PhD (IIT Kharagpur)

Dr. Amit is faculty in the area of marketing at IIM Visakhapatnam. Prior to joining IIM Visakhapatnam, he was associated with IMT, Ghaziabad as Ass...

Testimonials

Experience of our Alumni

Niharika Bajaj

Had the best learning experience with Nulearn, they have been responsive throughout. The course content has been designed brilliantly with great market visibility. Prof. Amit Shankar has done a wonderful job with the subject!

Sanjana Sharma

Nulearn team managed the course well, they were accessible every time I needed help, so big thanks and kudos to the entire team of Nulearn. It was a phenomenal learning experience, Prof. Amit Shankar is a wonderful professor.

Sanjay SIngh

Prof. Amit Shankar was able to solve all my queries, and helped me understand better. Course was structured and managed well by the entire team. Has been a great experience throughout.

Poonam Suri