Due to Covid19 Outbreak, Campus Visits are not mandatory until further notice.

Course description

Who Should attend & Course Pedagogy

  • Professionals who are looking to upgrade their career in Marketing Analytics.
  • Entrepreneurs, CMO's and Marketing Leads, Functional Managers, Sales & Marketing Professionals.
  • Working professionals in an organization with an acumen and interest in Marketing Analytics.


  • Graduation or equivalent degree from any recognized University or Institute
  • Working Professionals with a minimum of 3 years of experience
  • Corporate Nominated (graduation criteria maybe considered for exemption in cases where participants have some prior experience in the Marketing domain).

Course Pedagogy

The form of delivery will be Blended (Campus, Self space and online), with 2 days workshop at the end of the course for project submission. All other sessions will be conducted through digital platform and delivered LIVE by the eminent faculty of IIM Rohtak.


Periodic evaluations have been built in throughout the duration of the course in the form of quiz, assessment, project case studies and other objective/subjective assessments. The evaluations are designed to ensure continuous student engagement and to encourage learning. Students who successfully clear the same along with the requisite attendance criteria will be awarded a certificate from IIM Rohtak.

Assignments, Videos & Case Studies

Curated Course Syllabus

Introduction to Marketing Analytics

  • Marketing Decision making process
  • Analytics in Marketing
  • Rising relevance of marketing analytics

Introduction to Charts and Dashboard

  • Various types of Charts
  • Making Dashboard using Pivot

Marketing Segmentation based on Categories, Understanding Segments

  • Comparing Proportions of Segments (Non-Parametric Chi Square Test)
  • Interpreting mean Attitudes, Perceptions etc. of Segments (One Sample T-Tests)

Demographic and Psychographic Segments and their Targeting Strategies

  • Cross tab Chi-Square
  • Independent Samples T-Test

Targeting with more than Two Segments



  • Sales Forecasts
  • Linear, Curvilinear, Exponential Relationships
  • Modeling Trend and Seasonality

Forecasting for New Products and Marketing Prediction

  • Correlation and Regression

Customer Value

  • Calculating Customer Lifetime Value
  • Relationship Marketing
  • Customer Relationship Management

Product Attribute and Benefit Decisions

  • Product Development
  • Customisation
  • Conjoint

Pricing Analytics

  • Creating Demand Curves
  • Estimating Price Elasticity
  • Optimizing Price
  • Segmenting Customers to Maximize Revenue

Retailing Analytics

  • Market Basket Analysis and Lift
  • Allocating Retail Space and Sales Resources

Web and Social Media Analytics

  • Measuring Effectiveness of Advertising
  • Experimental Methods
  • Case Study

Branding Analytics

  • RFM Analysis and Optimizing Direct Mail Campaigns
  • Brand Asset Valuator
  • Branding Strategies

Taking Decisions Based on Different Segments Past Behaviour

  • Discriminant Analysis
  • Classifying Customers
  • Targeted Strategies
  • Prediction

Profiling Consumers

  • Cluster Analysis
  • Making Meaningful Segments

Recommender System

Positioning Analytics

  • Creating Perceptual Maps
  • Developing Positioning Strategies
  • Differentiation Strategies
  • Repositioning

Dimension Reduction

  • Factor Analysis
  • Principal Component Analysis
  • Rotation

Project Presentations

Integrative Exercise (Comprehensive Case)

Program Fees

For Indian Residents

Rs. 60000 + GST*

Amount (INR)
1st instalment
On Selection
Rs. 20000 + GST*
2nd Instalment
10 August 2019
Rs. 20000 + GST*
3rd Instalment
20 September 2019
Rs. 20000 + GST*

For International Students

USD 1450

Amount (USD)
1st instalment
On Selection
USD 500
2nd Instalment
10 August 2019
USD 500
3rd Instalment
20 September 2019
USD 450
Kindly Note : Campus visit will be over and above of program fee.
* EMI dates may vary on a case to case basis. For more information, please refer the welcome email sent to you after the registration.
* Bank loan available

Course Certificate

Earn Certification After The Successful Completion Of The Course

IIM Rohtak Certificate
Click to enlarge

Tools to be Used

Program faculty members

Learn from the best

Dr. S.K. Pandey
Dr. S.K Pandey

Dr. S. K. Pandey is a faculty in the Area of Marketing at IIM Rohtak. He did his Ph.D. in Management (in 2006) and M. B. A. (in 2001) from Institute o...

Prof. Sumedha Chauhan
Prof. Sumedha Chauhan

Dr. Sumedha Chauhan is a faculty in the area of Management Information Systems at IIM Rohtak. She completed Fellow Program in Management (FPM) from MD...


Our Alumni Speaks

About the institute


  • IIM Rohtak received IDA Education Best B School Award in Research and Innovation by India Didactics Association in the year 2018.
  • IIM Rohtak is recognized by Knowledge Review Magazine as the Best B School for Financial Studies in India, 2018.
  • IIM Rohtak stood 5th in Research and Professional Practices in Management Category among all IIMs and ranked overall 27th in the Management category in NIRF India Rankings 2018
  • The Indian Institute of Management Rohtak and the California State University at Fullerton signed an agreement in March 2013 to cooperate and work together in achieving the academic and organizational goals of the two institutions. In pursuit of these goals, JIM Rohtak and the California State University will promote academic exchange and cooperation between the two parties and facilitate the exchange of faculty members, faculty research workshops conferences, joint research/project guidance and exchange of students.
  • IIM Rohtak library has a rich collection of business and Management Subjects, along with this it also covers the reference collection by adding, Dictionaries on different subjects, encyclopedias, yearbooks, reports, etc.

Indian Institute of Management Rohtak is the IIM established by the Ministry of HRD, Government of India by IIM Act 2017. IIM Rohtak is an institute of national importance as per Ministry of HRD, Government of India.

Established in 2009, Indian Institute of Management Rohtak is a benchmark for top management education in India with a vision to become a global leader in due course. The institute has an enlightened and progressive leadership, acclaimed faculty members, extensive infrastructure and robust teaching pedagogy in place. It continues to impart knowledge in the management domain with a unique cross-functional perspective to prepare future leaders who can manage and create powerful organizations. To realize the vision of the Institute, IIM Rohtak is providing world-class education in management not only through full-time and regular programmes but also through various long duration and short duration programmes. Located within the National Capital Region (NCR) of India, IIM Rohtak is 90 minutes from Delhi international airport. The state-of-the-art campus spread over an area of 200 acres is strategically located on National Highway - 10 and is well connected to Delhi.

IIM Rohtak has been ranked amongst the top five IIMs in research. Institute offers a dynamic environment for high-quality research in all functional areas of management that will benefit various segments of the business and society.

Start Your Application

  • I have read the details and eligibility criteria for admission to the program, that I am applying for.

  • I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.

  • I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.


Career Assistance


Corporate Prices / Plans

No. of Nomination
2 to 5
6 to 10
11 to 20
21 and above
Contact the team


EMI Options / Plans

1 Month
Rs. 60000 + 18% GST
3 Months
Rs. 20000 + 18% GST
6 Months
Rs. 11201 Monthly
9 Months
Rs. 7662 Monthly
12 Months
Rs. 5893 Monthly
Down Payment for Course is 6000 + 18% GST
Please Note
  • Processing Charges may be applicable as per bank rules.

  • 10% down payment of the course fees shall be paid to Nulearn.

  • No loan facility is available for foreign students.

  • Click here to apply by loan. (loan partner propelld)


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