Facebook Ads
Facebook Ads is essential for digital marketers as it allows placement of ads on Facebook and Ins...
Course description
Who Should attend & Course Pedagogy
Marketing & Sales Professionals – Professionals with roles in Sales, Marketing, Business Development, Branding, Advertising, Communications, Digital Marketing etc.
Frontline Professionals – Executives in fields like Customer Relations, Product Development, HR, Consultation, PR etc. who employ social media marketing.
Business Heads – Business or Department Heads with responsibility to identify and shift their marketing strategy to ‘digital first’ and leverage social media for growth and outreach.
Entrepreneurs – Business Owners who have an ambition to create and establish their business presence globally through online marketing.
Early professionals – Freshers or Interns who want to enhance their knowledge in online marketing and social media and build a career in this field.
Eligibility
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Proficiency in English, spoken & written, is mandatory.
- Working Professionals or Fresh Graduates.
Course Pedagogy
The primary method of instruction will be through LIVE lectures that will be beamed online via Internet to student desktops/laptops or classrooms. The course will be delivered through a combination of LIVE lectures, discussions, hands-on exercises, assignments, group/individual presentations, quizzes and tests.
Students will also be provided access to the LMS through which students may access other reference materials, assessments, case studies, projects, recordings and assignments as appropriate. Throughout the course, students will have the flexibility to reach out to the professors.
Assessment
A minimum of 70% attendance in live sessions is a prerequisite for the successful completion of this program. The program may require participants to work on individual/group assignments and/or projects. Assessment and evaluation will be done based on mid-term and end-term examination for this program.
Assignments, Videos & Case Studies
Curated Course Syllabus
Introduction to Digital Business and Marketing Strategy
Course introduction
- Marketing in the digital world
- Impact of digital marketing on traditional marketing
- Technologies used in digital marketing
- Challenges of digital marketing
Digital Landscape and Consumers
Digital Economy Marketplaces
- Emerging digital economy platforms
- Setting goals and objectives; Situation Analysis
- Strategy formulation for digital marketing
Digital Consumer Behavior
- Understanding the consumer decision making process on the Internet
- Online information search and purchase behavior
- Factors influencing online choice
- Online STP and personalization strategies
Understanding websites
Fundamentals of Website Design and Development
- Understanding essentials of website
- Building effective website
Fundamentals of SEO and SEM
Inbound Marketing using SEO
- Concept of Search Engine Results Page (SERP)
- On-page and off-page SEO
- Link-backs, PageRank, Domain Authority, Page Authority
- Local SEO
- Concept of Black Hat SEO
Search Engine Marketing - I
- Keyword research, AdRank, Quality score of search ads
- Payment models and bidding strategies for online advertising
Search Engine Marketing – II
- Managing Google AdWords accounts
- Ad groups, Ad extensions, Ad rotations
- Case study on managing Google AdWords for a small business
Display Advertising
- Google display network and display ads
- Planning and budgeting for ad campaigns
- Forms of display ads, video ads
- Managing Display Ads on Google
Analytics and Website performance
Understanding Digital Media Analytics
- Web Analytics, Google analytics
- E-commerce website best practices
Improving website performance
- Understanding consumer behavior through website performance
- CBMG model
Measuring ROI of digital spending
- Managing digital sales
- Cost of customer acquisition, cost of customer retention
- Calculating ROA on digital advertising
- Online CRM, Remarketing
Competing in the Digital World
Driving Digital businesses
- Case study on digital business
- Understanding digital strategies for online businesses
Social Media Marketing
Facebook, Instagram, YouTube
- Understanding the fabric of social media
- Selection of social media platforms
- Setting up and connecting FB, Instagram, YouTube pages
Social Media Advertising
- Facebook Ads
- YouTube ads
- Instagram ads
- Advertising on other social media platforms
Managing e-WOM
- Social media metrics
- Active vs. passive listening
- Social listening tools
- Case study on managing e-WOM
Content Marketing & Campaign management
- Creating content that generates leads
- Online campaign management
- Case Study on Digital marketing campaign management
Mobile and Email Marketing
- Types/uses of email marketing
- Disadvantages
- SPAM, CASL
- How ethical marketers manage email, Permission Marketing
- Difference between website, responsive website, mobile website, mobile app
- Crafting mobile strategy
- SMS marketing, Use of QR and Proximity marketing
- Delivering digital ads on mobile devices
Digital Branding
Branding in the Digital Age
- How to build a brand online
- Decoding D2C brands
- Building and sustaining brands in the digital world
Transitioning to Digital
Marketing Automation & Omni Channel Market
- Omni channel vs multi-channel marketing
- Omni channel best practices
- Marketing automation and tools
- Case study on managing multiple online and offline marketing channels
Integrated Technology Strategy
- Transitioning to an integrated digital strategy
- Aligning digital strategy to business strategy
- Strategic transformation
Managing Strategic Transformation in a Digital World
- How organizations make the shift
- Challenges to transition
- Strategic risk and change management
- Case study on digital transformation
Program Fees
For Indian Residents
Rs. 75000 + GST*
Tenure
Deadline
Amount (INR)
1st instalment
Immediate Payment
Rs. 20000 + GST*
2nd Instalment
10 August 2022
Rs. 25000 + GST*
3rd Instalment
25 September 2022
Rs. 30000 + GST*
6 Months No Cost EMI
Starts from
Rs. 12500 + GST*
For International Students
USD 1500
*EMI Plans are subject to change as per the bank regulations.
* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
Course Certificate
Earn Certification After The Successful Completion Of The Course
31.jpg)
Click to enlarge
Masterclass Series by Industry Experts
Topics subject to change as per availability
.jpg){kind=logo}
2.jpg)
LinkedIn marketing & leadsbridge
LinkedIn is a social media platform focusing on working professionals. The audience is often more...
2.jpg)
Quora ads & twitter
Quora is a Q&A platform. The advertisers can run ads on specific topics of their choice such ...
Facebook Ads
Facebook Ads is essential for digital marketers as it allows placement of ads on Facebook and Instagram, where a large majority of our audience is present. Topics such as audience targeting, ad creation, campaign management, performance analysis etc. will be discussed.
LinkedIn marketing & leadsbridge
LinkedIn is a social media platform focusing on working professionals. The audience is often more suited for business products and services.Sectors in which LinkedIn Ads are highly important are education, IT services, B2B products, financial services and so on.
Leadsbridge is an automation tool. It works as a glue between apps. E.g. sending your Facebook Ads leads to the CRM automatically so that leads don't need to be manually downloaded. This leads to smoother processing of your marketing.
Quora ads & twitter
Quora is a Q&A platform. The advertisers can run ads on specific topics of their choice such that only relevant users see their ads. The audience reading Quora answers is highly engaged and has high intent.
Twitter Ads is a great way to advertise to the right audience using tailored audiences, specialized targeting. Industries such as news, entertainment, technology and politics are especially suited to this ecosystem.
Tools to be Used
Program faculty members
Learn from the best
Prof. Ram Kumar Kakani
Director
Dr. Ram was a Professor and Head, Center for Governance, at the Indian Institute of Management (IIM) Kozhikode, India. Earlier, Prof. Ram was a fac...
Prof. Sanjeev Prashar
Ph.D. (University of Kurukshetra), MBA (University of Kurukshetra)
Prof. Sanjeev Prashar is the Academic Dean at IIM Raipur. A leading name in the education industry, especially if we talk about marketing, he has n...
Arunima Shah
Asst. Professor Ph.D (IIM Lucknow), MBA (University of Calcutta)
Dr. Arunima Shah is an Assistant Professor in the Marketing Management department at the Indian Institute of Management Raipur. Her research i...
Sushant Kumar
Asst. Professor Ph.D (Indian Institute of Management Shillong)
Dr. Sushant Kumar is an Assistant Professor in the Marketing Management department at the Indian Institute of Management Raipur. He completed hi...
SUMEET GUPTA
Ph.D.-National University of Singapore
Prof. Sumeet Gupta is affiliated as Professor in the Dept. of Information Technology and Systems at IIM Raipur. He received PhD (Information syst...
×
![]()
![fac_name]()
Testimonials
Experience of our Alumni
About the institute
IIM RAIPUR
- IIM Raipur offers Management Development Programs in different area in management to reflect the evolving realities of business and management practices. The MDPs will provide an opportunity to participants to exchange ideas and gain insights from a diverse range of peers.
- IIM Raipur offers Advance Management Development Programs that consist of overseas learning Program (OLP) of two weeks duration and two weeks at Campus in tie up with global & International Business Schools and Institutions, who will facilitate as well as organize both the classes as well as visit to Industry to the Participants.
- The Institute offers tailor-made In-Company executive development Programs for Senior and Middle level executives of different organizations including Private, Public and Government Sectors, to maximize their potential by gaining or refining their Management Skills.
- Indian Institute of Management Raipur is ranked 2nd in Times Annual B-School Ranking Survey 2021 in India.
Indian Institute of Management Raipur was set up by the Government of India, Ministry of Human Resource Development in 2010 at Raipur, the capital of Chhattisgarh. Chhattisgarh has a rich mineral, forest, natural and local resources. The Institute believes in preparing ethical leaders who are not only committed to business, commerce, and industry but are also socially conscious towards their contributions in nation building and bringing in name for the country globally. The institute is a buzz with activities carried out by the student clubs, which are now expanding their scope of activity and bringing luminaries from the Corporate.
The Institute has its permanent campus in Atal Nagar (Naya Raipur), Chhattisgarh. The Institute has well-equipped air-conditioned Lecture Rooms, Library, Simulation Lab and comfortable on- campus air conditioned boarding and lodging arrangements. IIM Raipur, with its vision of being a globally-acclaimed Business School has collaboration with many Business Schools in Europe, South America, Australia, New Zealand and USA for Faculty and Students Exchange.
The IIM Raipur campus is located about 20 kms away from the Swami Vivekananda Airport and 30 kms away from Raipur Railway Station. IIM Raipur has been ranked 3rd in the Times Annual B-School Ranking Survey 2022 in India.
Start Your Application
-
I have read the details and eligibility criteria for admission to the program, that I am applying for.
-
I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
-
I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1 Month
Rs. 75000 + 18% GST
3 Months
Rs. 25000 + 18% GST
6 Months
Rs. 14,750 Monthly
9 Months
Rs. 10,719 Monthly
12 Months
Rs. 8,039 Monthly
Please Note
-
Processing Charges may be applicable as per bank rules.
-
No loan facility is available for foreign students.
Register Now
give your career a boost
Relevant Courses
Admission Closed
Executive Certification Programme in Marketing Analytics
Certified by
IIM ROHTAK
Duration
5 Months
Admission Closed
Executive Development Programme in Digital Marketing and Analytics
Certified by
IIM KASHIPUR
Duration
6 Months
Admission Closed
Executive Development Program in Digital and Social Media Marketing
Certified by
IIM VISAKHAPATNAM
Duration
6 Months
Admission Closed
Executive Development Program in Marketing Analytics
Certified by
IIM VISAKHAPATNAM
Duration
4 Months
