Introducing Executive Development Program in Digital Marketing & Social Media

In this rapidly changing economy, professionals across the globe are looking for more effective and profitable digital marketing & social media strategies. From learning search marketing on Facebook, YouTube or LinkedIn, building online presence on Instagram to running forums, blogs and adapting new networking platforms like Snapchat or Pinterest, social media has become an imperative part of our lives & is considered as modern marketing. Executive Development Program in Digital Marketing & Social Media from IIM Visakhapatnam covers modern digital marketing concepts.

While most of the major brands have a robust digital and social media presence, start-ups, SMEs and even individuals have started to build their own brand presence over digital platform. Hence, the importance of digital platforms can no longer be ignored in modern marketing. It’s an integral component in almost all successful marketing strategies.

With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end-to-end digital and social media expertise.

The course will help professionals understand the concept of Digital and Social Media Marketing with hands on practice on SEO & SEM. The course will also focus on website creation & website optimization, as it is an integral part of learning for modern day marketers. Through, interactive sessions, hands-on-learning, capstone project, simulations, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies. Topics will include choosing appropriate platforms, creating effective and engaging digital content, implementation of digital and social media campaign, and investigating the success of campaign. Understanding of GTM and UTM tracking is another attraction of the course.

The curriculum is designed meticulously for marketers who are keen to learn & upgrade their skills & knowledge in the wide market of marketing. For professionals who are keen to understand the concepts of Google Analytics and Google AdWords, this course is going to be a game changer. The detailed curriculum allows professionals to learn to use social media tools and platforms to design, manage, and optimize social media campaigns to promote growth. Ads creation on Facebook, LinkedIn, YouTube, Instagram & Twitter is the highlight of the course, as it not only helps marketers to build their audience but help them determine & use key metrics for evaluating the success of digital campaign.

As a modern day digital marketer, one must also have knowledge to develop targeted content to spark dialogue with various social communities. It also helps them as a marketer to build customer relationship management using digital platforms. Click here to know more details about the program.