Dr. Banerjee’s research interests lie in the areas of agency theory applications to marketing channels and sales force management, structural models, field experiments related to the impact of incentives and payment systems, behavioral economics, etc His pedagogical research centers around the faculty-student relationship and the impact of experiential learning methods.
His teaching interests center around innovation and design thinking, behavioral economics, sensory branding, long-tail marketing. Pedagogy related teaching interests center around learning to learn and teaching with simulations.
Dr. Ranjan Banerjee
S P Jain Institute of Management and Research (SPJIMR) is a leading school of management in the heart of India’s financial center, Mumbai. SPJIMR is a part of the Bharatiya Vidya Bhavan and functions as an autonomous institute with entrepreneurial agility. It consistently ranks amongst the top ten management institutes in India.
Inaugurated in 1981 by the then British Prime Minister, the Late Hon. Margaret Thatcher, SPJIMR’s mission is to Influence Practice and Promote Value-based Growth. It builds on this mission through pedagogic innovations and pioneering programmes, carving a distinctive path in management education.
SPJIMR has acquired the reputation of meeting the societal needs of under-managed sectors by offering unique, purposeful and relevant initiatives. More than 1,000 participants from diverse backgrounds are enrolled at any given time across a range of management programmes offered by SPJIMR.